Our Company Values

For those who are looking for financial advice, we realize the available options are many, and deciding who to work with can be challenging. Listed below are our Company Values, which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are “above reproach”. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Wendy Fricks

President, Front Page Financial Advisors, LLC.

With over 23 years of experience, Wendy Fricks has dedicated her time assisting her community and clients in the vast financial situations they encounter throughout their lifetime. She enjoys working with them to gain an understanding of their goals and help them through a balanced plan that fits their lifestyle.

As an Investment Advisor Representative, Wendy and her support team offer many years of experience in diverse areas of financial planning, insurance analysis and asset management.

Wendy has been married to Brian Fricks for more than twenty years, and they have two sons and two furbaby daughters.  She enjoys spending time with her family and friends and especially loves downtime at the lake or beach.

Linda Thomas

Linda Thomas has worked in the financial services industry since 1984 in such roles as Insurance Agent, Client Services Manager, and, more recently, Office Manager in the Wealth Management field. She skillfully manages the diverse functions of an extraordinarily complex and ever changing financial and wealth management office environment. Linda has a track record of strong performance in meeting and surpassing client expectations. With a Bachelor of Fine Arts Degree in Communication Studies, Linda excels in coordinating clients’ needs with the professional oversight required to help them achieve their financial goals and objectives.

Linda is married with three children and six grandchildren. In her spare time, she enjoys reading, traveling, and spending time with her family and friends. She considers the spiritual aspects of her life to be the most important.

Investment Team

Tom Rozman, CFA®, CAIA®

Mr. Rozman, Chief Investment Officer, is responsible for leading the investment team for Simplicity Wealth. Prior to Simplicity, Mr. Rozman was President and Chief Investment Officer of Sawtooth Solutions. He also worked in Institutional Sales and Trading at Merrill Lynch. Mr. Rozman is a Chartered Financial Analyst®, Chartered Alternative Investment Analyst®, and is Series 65 registered. He has previously held Series 7 and 24 securities licenses. He earned an M.B.A. from the University of Chicago and a B.A from St. Olaf College.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.